Arredi Lab Showroom

And we are talking about know-how that is constantly evolving,  as embodied in the dynamic and disruptive sculpture that is the design table – a feat of technical virtuosity and a demonstration of design’s infinite potential, a metaphor for that drive – perhaps a little arrogant and reckless, but undoubtedly captivating and alluring – that leads us to discover what lies beyond our limits. The exhibition area takes the form of a unique setting that constantly evolves as you move through it; every vantage point is designed to always present a balanced image in which the different zones interact harmoniously with one another, like the various rooms of a single residence. The project departs from the traditional concept of a showroom as a space divided into many separate compartments, seeking instead to embody the characteristics of a single, large villa, offering visitors an even more realistic impression not only of individual pieces of furniture, but also of how they can interact with neighbouring spaces. The entrance area features narrative panels which evocatively explain the company’s approach and philosophy through phrases and conceptual sketches. The panels also provide a useful backdrop for displaying materials and components, as well as for integrating screens for projecting multimedia content or for interactive communication with visitors. The materials library, the refreshment area and the offices behind the sliding glass doors flow seamlessly into one another, thanks in part to the inclusion of ‘unifying’ lighting: LED strips and track-mounted spotlight systems trace dynamic paths through all the functional areas, embracing them and unifying them into a single harmonious backdrop. The furnishings, designed by leading figures in the world of design, add accents of form and colour, highlighting that beauty typical of collective diversity, in which no single element stands out but rather each one complements and enhances the others.