Abito Verde Showroom

“Look deep into nature, and you will understand everything better.”
(Albert Einstein)

Sometimes we forget that, behind its apparent and baffling complexity, nature is so perfectly and simply marvellous! And it is the simplicity and clarity of a few essential elements that have guided the design and realisation of this project, which thrives on the symbiotic harmony between the various materials – including light – and the space’s defining feature… greenery!

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Client: Privato

Location: Rome, Fonte Meravigliosa

Year: 2018

Contributors:

Arch. Federico Biancu

Photographer:

Carlo De Gori, Trevimage

Abito Verde’s new showroom in Rome is not just an exhibition space, but above all a representative headquarters and a technical-creative hub, equipped with a space for training, design and the sharing of ever-new ideas and the most innovative products. Like any headquarters, the space aims to communicate, in the simplest and most direct way, what the company can and wishes to offer; for this reason, the ‘natural’ element takes centre stage, enhanced by the presence of parquet flooring and, in some areas, on the walls too. The large desk provides a welcoming area for clients, curving slightly towards the glass entrance door, and houses a workstation. The room opens onto the co-working area, featuring a large central table, whilst on the opposite wall a large metal bookcase houses products, plants and catalogues. The preserved moss and the vertical green wall installations, in both small and large frames, are the real eye-catchers. The moss luxuriantly covers broad swathes of the vertical walls and adorns the panels suspended from the ceiling, which float mid-air alongside the beams of light. Iron, wood and greenery… this is the design formula for a small yet significant showcase of ‘green ideas’ to be communicated to the outside world, thanks in part to the large windows framed by a metal casing that incorporates the logo, the letterbox, the intercom and the door handle, all with the utmost simplicity and elegance.

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